Businesses using direct marketing as the basis upon which to engage in relationship building must proceed in a manner that acknowledges and minimizes consumer concerns about privacy. This study reports the results of an exploratory investigation of consumer and direct marketers' attitudes in one Can
β¦ LIBER β¦
Consumer attitudes toward privacy and direct marketing in Argentina
β Scribed by George R. Milne; James Beckman; Marc L. Taubman
- Publisher
- John Wiley and Sons
- Year
- 1996
- Weight
- 698 KB
- Volume
- 10
- Category
- Article
- ISSN
- 0892-0591
No coin nor oath required. For personal study only.
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