Researchers have suggested that attitudes toward the three elements of direct marketing such as source, mode, and response channel, play a significant role in influencing consumers' intentions to purchase directly marketed products. This study (a) examines and provides support for the influence of c
β¦ LIBER β¦
Direct marketing on the internet: An empirical assessment of consumer attitudes
β Scribed by Raj Mehta; Eugene Sivadas
- Publisher
- John Wiley and Sons
- Year
- 1995
- Weight
- 960 KB
- Volume
- 9
- Category
- Article
- ISSN
- 0892-0591
No coin nor oath required. For personal study only.
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