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Development of a taxonomy of services to gain strategic marketing insights

✍ Scribed by John Bowen

No coin nor oath required. For personal study only.

📜 SIMILAR VOLUMES

Classifying Services to Gain Strategic M

✍ Christopher H. Lovelock 📂 Article 📅 1983 🏛 American Marketing Association 🌐 English ⚖ 749 KB

Classifying Services to Gain Strategic M

✍ Christopher H. Lovelock 📂 Article 📅 1983 🏛 American Marketing Association 🌐 English ⚖ 749 KB

A taxonomy of mobile phone consumers: in

✍ Aroean, Lukman; Michaelidou, Nina 📂 Article 📅 2014 🏛 Taylor and Francis Group 🌐 English ⚖ 250 KB

Development of a taxonomy of strategic m

✍ Sausen, Karsten; Tomczak, Torsten; Herrmann, Andreas 📂 Article 📅 2005 🏛 Taylor and Francis Group 🌐 English ⚖ 363 KB

A suggested taxonomy for marketing thoug

✍ Joseph J. Vidali 📂 Article 📅 1977 🏛 Sage Publications 🌐 English ⚖ 297 KB

A taxonomy of management challenges for

✍ Knol, Arjan; Janssen, Marijn; Sol, Henk 📂 Article 📅 2014 🏛 Elsevier Science 🌐 English ⚖ 496 KB