✦ LIBER ✦

Classifying Services to Gain Strategic Marketing Insights

✍ Scribed by Christopher H. Lovelock

Book ID: 120984705
Publisher: American Marketing Association
Year: 1983
Tongue: English
Weight: 749 KB
Volume: 47
Category: Article
ISSN: 0022-2429
DOI: 10.2307/1251193

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