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Development of a taxonomy of strategic market segmentation: a framework for bridging the implementation gap between normative segmentation and business practice

✍ Scribed by Sausen, Karsten; Tomczak, Torsten; Herrmann, Andreas

Book ID: 126959623
Publisher: Taylor and Francis Group
Year: 2005
Tongue: English
Weight: 363 KB
Volume: 13
Category: Article
ISSN: 0965-254X
DOI: 10.1080/09652540500171340

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