Developing key account management competences [article]
β Scribed by Tony Millman, Kevin Wilson
- Year
- 1996
- Tongue
- English
- Leaves
- 17
- Series
- Journal of Marketing Practice: Applied Marketing Science
- Category
- Library
No coin nor oath required. For personal study only.
π SIMILAR VOLUMES
Any organization s key accounts are its lifeblood. They must be won, cared for, nurtured and protected. But do you know who your key accounts are, what they want and how they view you? Does your whole business practice key account management or are you just selling? Key Account Management provides y
<p><span>The book is considered a guideline for systemic personnel development in controlling of nationally and internationally active companies on the basis of a targeted development of competencies. In particular, the challenges posed by digitalization and globalization are considered and substant
The book is considered a guideline for systemic personnel development in controlling of nationally and internationally active companies on the basis of a targeted development of competencies. In particular, the challenges posed by digitalization and globalization are considered and substantiated wit
Packed full of practical advice on how to keep and develop important customers. Covers all the necessary skills, from original presentation and negotiation techniques, through account action plans and development of the relationship.