𝔖 Bobbio Scriptorium
✦   LIBER   ✦

Destination marketing

✍ Scribed by Richard Teare; Alun Williams

Book ID
103635086
Publisher
Elsevier Science
Year
1989
Tongue
English
Weight
163 KB
Volume
10
Category
Article
ISSN
0261-5177

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## Abstract A main function of destination‐management organisations (DMOs) is that of being responsible for marketing their destinations. Many destinations involve stakeholders of different kinds. DMOs often have modest resources, and this creates a challenge: how should the DMO manage their market