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Destination marketing: competition, cooperation or coopetition?

✍ Scribed by Wang, Youcheng; Krakover, Shaul


Book ID
121731567
Publisher
Emerald Group Publishing Limited
Year
2008
Tongue
English
Weight
252 KB
Volume
20
Category
Article
ISSN
0959-6119

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Destination marketing is increasingly becoming extremely competitive worldwide. This paper explains the destination concept and attempts to synthesise several models for strategic marketing and management of destinations. It provides an overview of several techniques widely used and illustrates exam