✦ LIBER ✦

Destination marketing: competition, cooperation or coopetition?

✍ Scribed by Wang, Youcheng; Krakover, Shaul

Book ID: 121731567
Publisher: Emerald Group Publishing Limited
Year: 2008
Tongue: English
Weight: 252 KB
Volume: 20
Category: Article
ISSN: 0959-6119
DOI: 10.1108/09596110810852122

No coin nor oath required. For personal study only.

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Destination marketing is increasingly becoming extremely competitive worldwide. This paper explains the destination concept and attempts to synthesise several models for strategic marketing and management of destinations. It provides an overview of several techniques widely used and illustrates exam