𝔖 Bobbio Scriptorium
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Destination branding: A reflective analysis of Brand Cape Verde

✍ Scribed by Santos, Edson Redy Moreira Dos; Campo, María Lorena Rodríguez

Book ID
120474145
Publisher
Springer Science and Business Media LLC
Year
2013
Tongue
English
Weight
242 KB
Volume
10
Category
Article
ISSN
1751-8040

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## Abstract Many destinations around the world sell themselves in very similar ways; imagery centres around overused icons, such as nature, beaches, families and couples all having fun. The tone of messaging is also generic, usually focusing on the ideas of escape and discovery. However, some desti