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Destination Branding: A Critical Overview

✍ Scribed by Pereira, Rosaria L. G.; Correia, Antonia L.; Schutz, Ronaldo L. A.

Book ID: 115317290
Publisher: Haworth Press Inc
Year: 2012
Tongue: English
Weight: 248 KB
Volume: 13
Category: Article
ISSN: 1528-008X
DOI: 10.1080/1528008x.2012.645198

No coin nor oath required. For personal study only.

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## Abstract Many destinations around the world sell themselves in very similar ways; imagery centres around overused icons, such as nature, beaches, families and couples all having fun. The tone of messaging is also generic, usually focusing on the ideas of escape and discovery. However, some desti