Designing with Data: Improving User Experience with Large Scale User Testing

✍ Scribed by Rochelle King, Elizabeth F. Churchill

Publisher: O'Reilly Media
Year: 2015
Tongue: English
Leaves: 62
Category: Library

No coin nor oath required. For personal study only.

✦ Synopsis

Amazon, Netflix, Google, and Facebook have used data-driven design techniques to improve the user experience of their consumer products. With this book, you'll learn how improve your design decisions through data-driven A/B testing, and how you can apply this process to everything from small design tweaks to large-scale UX concepts. Want to determine if a new color will improve your website's overall user experience? Or if different copy text will lead to a better click-through rate? A/B testing provides the data you need to make substantive design decisions. This book shows you how to make data-driven design part of your product design workflow.

✦ Subjects

Библиотека;Компьютерная литература;Алгоритмы и структуры данных;

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