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Designing with Data : Improving the User Experience with A/B Testing

✍ Scribed by Churchill, Elizabeth; King, Rochelle; Tan, Caitlin


Publisher
O’Reilly
Year
2017
Tongue
English
Edition
1. Auflage.
Category
Library

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✦ Synopsis


On the surface, design practices and data science may not seem like obvious partners. But these disciplines actually work toward the same goal, helping designers and product managers understand users so they can craft elegant digital experiences. While data can enhance design, design can bring deeper meaning to data. This practical guide shows you how to conduct data-driven A/B testing for making design decisions on  Read more...

✦ Subjects


Design;Benutzerorientierung;Daten


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