Designing with Data: Improving the User Experience with A/B Testing

✍ Scribed by King, Rochelle & Churchill, Elizabeth F & Tan, Caitlin [King, Rochelle]

Publisher: O’Reilly Media
Year: 2017
Tongue: English
Category: Library

No coin nor oath required. For personal study only.

✦ Synopsis

On the surface, design practices and data science may not seem like obvious partners. But these disciplines actually work toward the same goal, helping designers and product managers understand users so they can craft elegant digital experiences. This practical guide shows you how to conduct data-driven A/B testing for making design decisions on everything from small tweaks to large-scale UX concepts. Complete with real-world examples, this book shows you how to make data-driven design part of your product design workflow.

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