Design Thinking for Strategy: Innovating Towards Competitive Advantage

✍ Scribed by Claude Diderich

Publisher: Springer International Publishing
Year: 2020
Tongue: English
Leaves: 220
Series: Management for Professionals
Edition: 1st ed. 2020
Category: Library

No coin nor oath required. For personal study only.

✦ Synopsis

The business environment is changing more rapidly than ever before, and new business ideas are emerging. This book discusses applying insights from design thinking to craft novel strategies that satisfy customer needs, make use of the available capabilities, integrate requirements for financial success and provide competitive advantage.

It guides readers through the jungle encountered when developing a strategy for sustained growth and profitability. It addresses strategy design in a holistic way by applying abductive reasoning, iteratively observing customers and focusing on empathy, as well as prototyping ideas and using customers to validate them.

Uniquely applying insights from design thinking to strategy, this book is a must-read for graduates, MBAs and executives interested in innovation and strategy, as well as corporate strategists, innovation managers, business analysts and consultants.

✦ Table of Contents

Front Matter ....Pages i-xii
Front Matter ....Pages 1-1
Understanding the Need for a New Approach to Strategy Development (Claude Diderich)....Pages 3-14
Recognizing Key Insights That Make Design Thinking Valuable to Strategy (Claude Diderich)....Pages 15-28
Revisiting the Business Model Canvas as a Common Language (Claude Diderich)....Pages 29-45
Front Matter ....Pages 47-47
Gaining a Collective Understanding of the Strategy Development Challenge (Claude Diderich)....Pages 49-62
A Novel Strategy Development Process Based on Design Thinking (Claude Diderich)....Pages 63-75
Front Matter ....Pages 77-77
Understanding the Industry Environment and Its Implications to Strategy (Claude Diderich)....Pages 79-92
Choosing a Tangible Strategic Focus Rather Than Building Upon an Abstract Vision (Claude Diderich)....Pages 93-107
Front Matter ....Pages 109-109
Gaining Insights by Observing Target Customers in Their Natural Environment (Claude Diderich)....Pages 111-129
Understanding Target Populations and Their Jobs-to-Be-Done Through Learning (Claude Diderich)....Pages 131-143
Shaping the Strategy by Designing Business Model Prototypes (Claude Diderich)....Pages 145-163
Managing Uncertainty Through Experiment-Based Validation (Claude Diderich)....Pages 165-178
Front Matter ....Pages 179-179
Exploiting Findings from Game Theory to Succeed in a Competitive Environment (Claude Diderich)....Pages 181-200
Laying the Groundwork for Strategy Implementation Through Stakeholder Focused Communication (Claude Diderich)....Pages 201-214
Back Matter ....Pages 215-219

✦ Subjects

Mathematics; Game Theory, Economics, Social and Behav. Sciences; Business Strategy/Leadership; Market Research/Competitive Intelligence; Start-Ups/Venture Capital

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