Strategic Value Proposition Innovation Management in Software Startups for Sustained Competitive Advantage: A Strategic Tool for Competitive Advantage

✍ Scribed by Varun Gupta

• Publisher: Springer
• Year: 2022
• Tongue: English
• Leaves: 118
• Series: Synthesis Lectures on Technology, Management, & Entrepreneurship
• Category: Library

✦ Synopsis

This book aims to increase the success rates of startups by focusing on value proposition innovation, which is propelled by the involvement of potential consumers as well as other resources such as freelancers and strategic relationships with academia. The author shows how startups who are resource constrained can invest efforts exploring the potential market of their products. The author also explores how global markets can be beneficial for a startup’s success, while showing the workarounds in hard-to-access markets. The book investigates gaining knowledge shared by freelancers, customers, and academia, whose involvement can be crucial in supporting value proposition innovation activities such as ideas generation, implementation, and commercialization. Combined, the author leads readers to discover their ability to foster value proposition innovations that result into long term competitive advantage in a highly fluctuating business environment.

✦ Table of Contents

Preface
Contents
List of Figures
List of Tables
1 Introduction
1.1 Research Background and Motivation
1.2 Research Objectives and Research Questions
1.3 Structure of Book
1.4 Graphical Representation of Problem
1.5 Scientific Contributions Forming Part of the Book
References
2 Theoretical Background
2.1 Startup Challenges and Failure Rates
2.2 Competitive Advantage
2.3 Value Proposition Innovation as Startup Success Factor
2.4 Value Proposition Innovation and Requirement Engineering: Interdisciplinary Knowledge Transfer
2.5 Fostering Value Proposition Innovation in Startups Driven by Open Innovation
References
3 Research Design
3.1 Research Methodology
3.2 Research Methods Employed
3.2.1 Systematic Mapping Study
3.2.2 Case Study
3.2.3 Experience Reports
3.3 Research Methods in Individual Articles
3.3.1 Systematic Mappings Study
3.3.2 Case Study
3.3.3 Experience Reports
3.3.4 Multiple Research Methods
3.4 Unity and Coherence Between Individual Research Study Design
References
4 Summary of Appended Articles
4.1 Relationship Between Research Objectives, Research Questions, and Relevant Research Publications
4.2 Details of Individual Research Studies and Outcomes
5 Results and Contribution
5.1 Result Analysis
5.2 Unity and Coherence Between Individual Research Study Outcomes
5.3 Discussion
5.4 Book Contribution
References
6 Conclusion and Strategic Directions
6.1 Concluding Remarks
6.2 Strategic Directions
Appendix: Case Report and Teaching Case
Case Report
About SocietyTech
Challenges During Early Stages of Startup Life Cycle
Strategies to Suceed
Business Impact of Strategies
Dynamic Capabilities and Current Strategies
Teaching Note
Synopsis
Teaching Objectives
Assignment Questions
Questions
Teaching Plan Timing
Analysis of Assignment Questions
Key Learnings
Postscript