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Customer value from a

✍ Scribed by Albert Graf; Peter Maas

Book ID: 106570583
Publisher: Springer-Verlag
Year: 2008
Tongue: German
Weight: 339 KB
Volume: 58
Category: Article
ISSN: 0344-9327
DOI: 10.1007/s11301-008-0032-8

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## Abstract Knowing what customers value, and why, is the foundation of a sound business. But we often don't hear the customer's voice during our hectic, busy day. When that happens, your business falters. Instead, say the authors, you've got to embrace a customer value perspective. And that means