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Customer satisfaction study via a latent segment model

โœ Scribed by Jaime R.S. Fonseca

Book ID
116694947
Publisher
Elsevier Science
Year
2009
Tongue
English
Weight
219 KB
Volume
16
Category
Article
ISSN
0969-6989

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## Abstract It has been well documented in the marketing literature that customer satisfaction is critical to any businesses' success. However, it is far less clear as on how marketers comprehend customer differences in customer satisfaction evaluations, and leverage such understanding in forming t

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## Rejoinder for Market segmentation for customer satisfaction studies via a new latent structure multidimensional scaling model We wish to thank the three sets of reviewers for their various comments made on our manuscript. We appreciate their general positive responses to the newly developed pr