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Comment on market segmentation for customer satisfaction studies via a new latent structure multidimensional scaling model

โœ Scribed by Donald F. Falkinburg


Publisher
John Wiley and Sons
Year
2005
Tongue
English
Weight
41 KB
Volume
21
Category
Article
ISSN
1524-1904

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## Abstract It has been well documented in the marketing literature that customer satisfaction is critical to any businesses' success. However, it is far less clear as on how marketers comprehend customer differences in customer satisfaction evaluations, and leverage such understanding in forming t

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