Comment on market segmentation for customer satisfaction studies via a new latent structure multidimensional scaling model
โ Scribed by Donald F. Falkinburg
- Publisher
- John Wiley and Sons
- Year
- 2005
- Tongue
- English
- Weight
- 41 KB
- Volume
- 21
- Category
- Article
- ISSN
- 1524-1904
- DOI
- 10.1002/asmb.555
No coin nor oath required. For personal study only.
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## Abstract It has been well documented in the marketing literature that customer satisfaction is critical to any businesses' success. However, it is far less clear as on how marketers comprehend customer differences in customer satisfaction evaluations, and leverage such understanding in forming t
## Rejoinder for Market segmentation for customer satisfaction studies via a new latent structure multidimensional scaling model We wish to thank the three sets of reviewers for their various comments made on our manuscript. We appreciate their general positive responses to the newly developed pr