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Rejoinder for market segmentation for customer satisfaction studies via a new latent structure multidimensional scaling model

โœ Scribed by Jianan Wu; Wayne S. DeSarbo

Publisher
John Wiley and Sons
Year
2005
Tongue
English
Weight
51 KB
Volume
21
Category
Article
ISSN
1524-1904

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โœฆ Synopsis

Rejoinder for

Market segmentation for customer satisfaction studies via a new latent structure multidimensional scaling model

We wish to thank the three sets of reviewers for their various comments made on our manuscript. We appreciate their general positive responses to the newly developed procedure and wish to respond to their comments. We organize our comments by source below.

๐Ÿ“œ SIMILAR VOLUMES

Market segmentation for customer satisfa
Market segmentation for customer satisfaction studies via a new latent structure multidimensional scaling model
โœ Jianan Wu; Wayne S. DeSarbo ๐Ÿ“‚ Article ๐Ÿ“… 2005 ๐Ÿ› John Wiley and Sons ๐ŸŒ English โš– 97 KB ๐Ÿ‘ 1 views

## Abstract It has been well documented in the marketing literature that customer satisfaction is critical to any businesses' success. However, it is far less clear as on how marketers comprehend customer differences in customer satisfaction evaluations, and leverage such understanding in forming t