✦ LIBER ✦

Customer satisfaction and retail sales performance: an empirical investigation

✍ Scribed by Miguel I. Gómez; Edward W. McLaughlin; Dick R. Wittink

Book ID: 113752150
Publisher: Elsevier Science
Year: 2004
Tongue: English
Weight: 245 KB
Volume: 80
Category: Article
ISSN: 0022-4359
DOI: 10.1016/j.jretai.2004.10.003

No coin nor oath required. For personal study only.

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Customer satisfaction continues to draw the interest of researchers and practitioners because it can lead to long term benefits including customer loyalty. Purchase importance plays a role in pre-purchase process, yet little is known about how it may influence customer satisfaction formation process