Customer satisfaction and price tolerance
β Scribed by Eugene W. Anderson
- Book ID
- 104772162
- Publisher
- Springer US
- Year
- 1996
- Tongue
- English
- Weight
- 854 KB
- Volume
- 7
- Category
- Article
- ISSN
- 0923-0645
No coin nor oath required. For personal study only.
π SIMILAR VOLUMES
## ABSTRACT This study investigates the influence of customer satisfaction and elapsed time since purchase on customersβ explicit and implicit knowledge of price. The results of two large, independent surveys of customers who purchased a consumer durable good indicate that customer satisfaction and
Cover; Title; Copyright; Contents; Acknowledgements; Introduction; The seven principles of pricing; Chapter 1 Pricing as positioning; Chapter 2 Cost-based calculations; In focus: Famous prices in history; Chapter 3 Reading the customer's mind; Case study: Cereals at Tesco; Case study: Jewellery make