𝔖 Bobbio Scriptorium
✦   LIBER   ✦

Customer satisfaction and price tolerance

✍ Scribed by Eugene W. Anderson


Book ID
104772162
Publisher
Springer US
Year
1996
Tongue
English
Weight
854 KB
Volume
7
Category
Article
ISSN
0923-0645

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## ABSTRACT This study investigates the influence of customer satisfaction and elapsed time since purchase on customers’ explicit and implicit knowledge of price. The results of two large, independent surveys of customers who purchased a consumer durable good indicate that customer satisfaction and

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Cover; Title; Copyright; Contents; Acknowledgements; Introduction; The seven principles of pricing; Chapter 1 Pricing as positioning; Chapter 2 Cost-based calculations; In focus: Famous prices in history; Chapter 3 Reading the customer's mind; Case study: Cereals at Tesco; Case study: Jewellery make