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Customer relationship management systems: implementation risks and relationship dynamics

✍ Scribed by Corner, Ian; Hinton, Matthew

Book ID
125419514
Publisher
Emerald Group Publishing Limited
Year
2002
Tongue
English
Weight
144 KB
Volume
5
Category
Article
ISSN
1352-2752

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## Abstract This chapter presents an approach increasingly employed by businesses to track and respond to their customers to provide better and faster services. It discusses the applicability of customer relationship management to the operations of higher education and institutional research and th