𝔖 Bobbio Scriptorium
✦   LIBER   ✦

Customer relationship management research (1992‐2002)

✍ Scribed by Ngai, E.W.T.


Book ID
118049093
Publisher
Emerald Group Publishing Limited
Year
2005
Tongue
English
Weight
224 KB
Volume
23
Category
Article
ISSN
0263-4503

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Customer Relationship Management
✍ Michael Fayerman 📂 Article 📅 2002 🏛 John Wiley and Sons ⚖ 70 KB

## Abstract This chapter presents an approach increasingly employed by businesses to track and respond to their customers to provide better and faster services. It discusses the applicability of customer relationship management to the operations of higher education and institutional research and th