## Abstract Marketing in higher education is changing. There is a need to be on the one hand ever more costβeffective and on the other more socially responsible in recruiting applicants. Most university faculties have to deal in very competitive sectors in order to attract applicants. In this paper
β¦ LIBER β¦
Customer relationship management in higher education
β Scribed by Seeman, Elaine D.; O'Hara, Margaret
- Book ID
- 121833778
- Publisher
- Emerald Group Publishing Limited
- Year
- 2006
- Tongue
- English
- Weight
- 73 KB
- Volume
- 23
- Category
- Article
- ISSN
- 1065-0741
No coin nor oath required. For personal study only.
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