✦ LIBER ✦

Statistical Methods in Customer Relationship Management (Kumar/Statistical Methods in Customer Relationship Management) || Customer Relationship Management

✍ Scribed by Kumar, V.; Petersen, J. Andrew

Book ID: 120640792
Publisher: John Wiley & Sons, Ltd
Year: 2012
Weight: 72 KB
Category: Article
ISBN: 1119993202
DOI: 10.1002/9781118349212.ch1

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## Abstract This chapter presents an approach increasingly employed by businesses to track and respond to their customers to provide better and faster services. It discusses the applicability of customer relationship management to the operations of higher education and institutional research and th