✦ LIBER ✦

Customer relationship management in electronic environment

✍ Scribed by Jamali, Reza; Moshabaki, Asghar; Aramoon, Hajar; Alimohammadi, Akbar

Book ID: 120664010
Publisher: Emerald Group Publishing Limited
Year: 2013
Tongue: English
Weight: 68 KB
Volume: 31
Category: Article
ISSN: 0264-0473
DOI: 10.1108/02640471311299173

No coin nor oath required. For personal study only.

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## Abstract This chapter presents an approach increasingly employed by businesses to track and respond to their customers to provide better and faster services. It discusses the applicability of customer relationship management to the operations of higher education and institutional research and th