Customer Centricity

✍ Scribed by Peter Fader

Publisher: Wharton Digital Press
Year: 2012
Tongue: English
Leaves: 129
Edition: Paperback
Category: Library

No coin nor oath required. For personal study only.

✦ Synopsis

Not all customers are created equal.

Despite what the tired old adage says, the customer is not always right. Not all customers deserve your best efforts: in the world of customer centricity, there are good customers…and then there is pretty much everybody else.

Upending some of our most fundamental beliefs, renowned behavioral data expert Peter Fader, Co-Director of The Wharton Customer Analytics Initiative, helps businesses radically rethink how they relate to customers. He provides insights to help you revamp your performance metrics, product development, customer relationship management and organization in order to make sure you focus directly on the needs of your most valuable customers and increase profits for the long term.

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