<b>Not all customers are created equal.</b><br /><br />Despite what the tired old adage says, the customer is not always right. Not all customers deserve your best efforts: in the world of customer centricity, there are good customersβ¦and then there is pretty much everybody else.<br /><br />Upending
Authentic Customer Centricity
β Scribed by Alkhatani Saad Zafer
- Publisher
- Information Age Publishing
- Year
- 2015
- Tongue
- English
- Leaves
- 117
- Category
- Library
No coin nor oath required. For personal study only.
β¦ Synopsis
This book offers a breakthrough formula for creating a sustainable customer centric organization, which forms the key to enduring business success. This new blueprint entails a systematic and integrated journey towards customer centricity. In this book, Dr. Zafer has provided a sorely needed guidebook for executives to become a successful customer centric company. He shows us how companies can deliver a superior customer experience that result in trusted customer relations that can boost profitability. This is the book you should read if you want to deliver a superior customer experience in a sustainable way.
β¦ Table of Contents
Cover
Front Matter
Title Page
Copyright
Contents
Foreword (Hubert Rampersad)
Foreword (Ramazan Demir)
Preface
Chapter 1: Introduction
Chapter 2: Authentic Customer Centricity Model
Chapter 3: Personal Centricity
Chapter 4: Corporate Centricity
Chapter 5: Strategic Alignment
Chapter 6: Cultivation
Chapter 7: A Real Life Example
References and Recommended Reading
About the Author
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