Breaking Through: Implementing Disruptiv
β Sandra Vandermerwe (auth.)
π Library
π
2014
π Palgrave Macmillan UK
π English
β¦ LIBER β¦
π
Breaking Through: Implementing Disruptive Customer Centricity
β Scribed by Sandra Vandermerwe (auth.)
- Publisher
- Palgrave Macmillan UK
- Year
- 2014
- Tongue
- English
- Leaves
- 293
- Category
- Library
β¬ Acquire This Volume
No coin nor oath required. For personal study only.
β¦ Table of Contents
Front Matter....Pages i-xvii
Introduction: Shifting the Centre of Gravity....Pages 1-13
Front Matter....Pages 15-15
Create Strategic Discomfort & Excitement....Pages 17-40
Reframe New Beliefs....Pages 41-73
Front Matter....Pages 75-75
Articulate the βMarket Spaceβ....Pages 77-87
Identify the Value Opportunities....Pages 88-113
Front Matter....Pages 115-115
Build a Compelling Case....Pages 117-134
Size the Prize....Pages 135-155
Front Matter....Pages 157-157
Model the Concept....Pages 159-173
Get People Working Together....Pages 174-211
Front Matter....Pages 213-213
Reach Critical Mass....Pages 215-234
Gather & Sustain Momentum....Pages 235-265
Back Matter....Pages 267-292
β¦ Subjects
Marketing; Business Strategy/Leadership; Customer Relationship Management
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