Breaking Through: Implementing Customer Focus in Enterprises

✍ Scribed by Sandra Vandermerwe (auth.)

• Publisher: Palgrave Macmillan UK
• Year: 2004
• Tongue: English
• Leaves: 212
• Edition: 1
• Category: Library

✦ Synopsis

In this book the author brings together distinctive and cutting edge work based upon her own research and work with leading companies in the overlapping areas of strategy, marketing and innovation to provide a new and dynamic model to implement customer focus in enterprizes. In an environment of falling margins the model shows how to increase value to customers and improve business results.

✦ Table of Contents

Front Matter....Pages i-xiii
Introduction....Pages 1-7
Front Matter....Pages 9-9
Create Strategic Excitement....Pages 11-27
Recast the Business Model....Pages 28-48
Front Matter....Pages 49-49
Articulate the New Market Space....Pages 51-60
Identify the Value Opportunities....Pages 61-80
Front Matter....Pages 81-81
Build a Compelling Case....Pages 83-96
Size the Prize....Pages 97-112
Front Matter....Pages 113-113
Model the Concept....Pages 115-131
Get People Working Together....Pages 132-150
Front Matter....Pages 151-151
Get Critical Mass....Pages 153-165
Gather Momentum....Pages 166-189
Back Matter....Pages 191-209

✦ Subjects

Management; Business Strategy/Leadership