Customer-centric pricing: The surprising secret for profitability
โ Scribed by Robert G. Cross; Ashutosh Dixit
- Book ID
- 116331341
- Publisher
- Elsevier Science
- Year
- 2005
- Tongue
- English
- Weight
- 118 KB
- Volume
- 48
- Category
- Article
- ISSN
- 0007-6813
No coin nor oath required. For personal study only.
๐ SIMILAR VOLUMES
Cover; Title; Copyright; Contents; Acknowledgements; Introduction; The seven principles of pricing; Chapter 1 Pricing as positioning; Chapter 2 Cost-based calculations; In focus: Famous prices in history; Chapter 3 Reading the customer's mind; Case study: Cereals at Tesco; Case study: Jewellery make
SUMMARY: ''Filled with treasure and big ideas, this book will help you become exceptional.'' - SETH GODINIn a tight market, your most powerful growth engine and your best protection from competitive inroads is this: put every thing you can into cultivating true customer loyalty. Loyal customers are
SUMMARY: "Filled with treasure and big ideas, this book will help you become exceptional." - SETH GODINIn a tight market, your most powerful growth engine and your best protection from competitive inroads is this: put every thing you can into cultivating true customer loyalty. Loyal customers are le