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Cultural influences on new product adoption of affluent consumers in India

✍ Scribed by Yun, Zee-Sun; Verma, Swati; Pysarchik, Dawn Thorndike; Yu, Jong-Pil; Chowdhury, Shahana


Book ID
118166040
Publisher
Taylor and Francis Group
Year
2008
Tongue
English
Weight
268 KB
Volume
18
Category
Article
ISSN
0959-3969

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