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Consumer innovativeness influence on really new product adoption

✍ Scribed by Chih-Wei Chao; Mike Reid; Felix T. Mavondo

Book ID: 118425862
Publisher: Elsevier
Year: 2012
Tongue: English
Weight: 283 KB
Volume: 20
Category: Article
ISSN: 1441-3582
DOI: 10.1016/j.ausmj.2012.02.001

No coin nor oath required. For personal study only.

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## Abstract Consumer innovativeness and new product purchasing literatures are replete with solid yet unrelated theories that have not been considered simultaneously as part of a larger psychological framework. This oversight limits the ability of practitioners to effectively target the valuable co