✦ LIBER ✦

Cross-Functional Influence in New Product Development: An Exploratory Study of Marketing and R…D Perspectives

✍ Scribed by Atuahene-Gima, Kwaku; Evangelista, Felicitas

No coin nor oath required. For personal study only.

📜 SIMILAR VOLUMES

The impact of cross-functional joint inv

✍ X.Michael Song; R.Jeffrey Thieme; Jinhong Xie 📂 Article 📅 1998 🏛 John Wiley and Sons 🌐 English ⚖ 166 KB

Managing integration and coordination in

✍ Oscar Hauptman; Karim K. Hirji 📂 Article 📅 1999 🏛 John Wiley and Sons 🌐 English ⚖ 502 KB

Cross-Functional Integration of R&D, Mar

✍ Malte Brettel; Florian Heinemann; Andreas Engelen; Steven Neubauer 📂 Article 📅 2011 🏛 John Wiley and Sons 🌐 English ⚖ 221 KB

Usefulness of the discrete choice method

✍ Athanasios Krystallis; Michalis Linardakis; Spyridon Mamalis 📂 Article 📅 2010 🏛 John Wiley and Sons 🌐 English ⚖ 179 KB 👁 3 views

Development and behaviour in Marshall–Sm

✍ I. D. C. van Balkom; A. Shaw; P. J. Vuijk; M. Franssens; H. W. Hoek; R. C. M. He 📂 Article 📅 2011 🏛 John Wiley and Sons 🌐 English ⚖ 308 KB

Managerial perceptions of technology lic

✍ Kwaku Atuahene-Gima; Paul Patterson 📂 Article 📅 1993 🏛 John Wiley and Sons 🌐 English ⚖ 777 KB