Cross-Functional Integration of R&D, Marketing, and Manufacturing in Radical and Incremental Product Innovations and Its Effects on Project Effectiveness and Efficiency

✍ Scribed by Malte Brettel; Florian Heinemann; Andreas Engelen; Steven Neubauer

• Book ID: 109165351
• Publisher: John Wiley and Sons
• Year: 2011
• Tongue: English
• Weight: 221 KB
• Volume: 28
• Category: Article
• ISSN: 0737-6782
• DOI: 10.1111/j.1540-5885.2011.00795.x