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Corporate branding, emotional attachment and brand loyalty: the case of luxury fashion branding

✍ Scribed by Phau, Ian; Theng So, Jing; Grant Parsons, Andrew; Yap, Sheau‐Fen

Book ID: 121842791
Publisher: Emerald Group Publishing Limited
Year: 2013
Tongue: English
Weight: 171 KB
Volume: 17
Category: Article
ISSN: 1361-2026
DOI: 10.1108/JFMM-03-2013-0032

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