Impacts of country images on luxury fashion brand: facilitating with the brand resonance model

✍ Scribed by Ian Phau and Min Teah, Professor; Jung Jung, Hye; Lee, Yuri; Kim, HaeJung; Yang, Heesoon

• Book ID: 121833785
• Publisher: Emerald Group Publishing Limited
• Year: 2014
• Tongue: English
• Weight: 193 KB
• Volume: 18
• Category: Article
• ISSN: 1361-2026
• DOI: 10.1108/JFMM-10-2013-0113