๐”– Bobbio Scriptorium
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Cover of Consumer.ology: The Market Research Myth, the Truth About Consumers, and the Psychology of Shopping

Consumer.ology: The Market Research Myth, the Truth About Consumers, and the Psychology of Shopping

โœ Scribed by Graves, Philip

Book ID
106916954
Publisher
Nicholas Brealey Publishing
Year
2010
Tongue
English
Weight
162 KB
Category
Fiction
ISBN-13
9781857885507

No coin nor oath required. For personal study only.

โœฆ Synopsis

Consumer.ology shines the light on consumer behavior and the key driver of that behavior,the subconscious mind. Using his unique AFECT approach, a set of five criteria to evaluate the reliability of any consumer insight, Graves asserts that it's time for a fresh approach that embraces this new understanding of human behavior. Along the way, he reveals why the current practice of market research is a false science, why we often don't buy, and how to understand consumers better than they do themselves.

SUMMARY:
Consumer.ology shines the light on consumer behavior and the key driver of that behavior,the subconscious mind. Using his unique AFECT approach, a set of five criteria to evaluate the reliability of any consumer insight, Graves asserts that it's time for a fresh approach that embraces this new understanding of human behavior. Along the way, he reveals why the current practice of market research is a false science, why we often don't buy, and how to understand consumers better than they do themselves.

๐Ÿ“œ SIMILAR VOLUMES

cover
Consumerology: The Market Research Myth, the Truth About Consumers, and the Psychology of Shopping
โœ Graves, Philip ๐Ÿ“‚ Fiction ๐Ÿ“… 2010 ๐Ÿ› Nicholas Brealey Publishing ๐ŸŒ English โš– 219 KB

### Review Philip Graves has put together an excellent guide to understanding how to know what people will and won't do...Now you can have the benefit of years of knowledge and experience distilled into an easy-to-read and understand book. --Kevin Hogan, author of The Psychology of Persuasion and T

cover
Consumerology: the market research myth, the truth about consumers and the psychology of shopping
โœ Philip Graves ๐Ÿ“‚ Fiction ๐Ÿ“… 2010;2011 ๐Ÿ› Nicholas Brealey Publishing ๐ŸŒ English โš– 156 KB ๐Ÿ‘ 1 views

Consumer.ology shines the light on consumer behavior and the key driver of that behavior,the subconscious mind. Using his unique AFECT approach, a set of five criteria to evaluate the reliability of any consumer insight, Graves asserts that it's time for a fresh approach that embraces this new under