Consumerology: the market research myth, the truth about consumers and the psychology of shopping

✍ Scribed by Philip Graves

• Publisher: Nicholas Brealey Publishing
• Year: 2010;2011
• Tongue: English
• Weight: 156 KB
• Edition: Repr
• Category: Fiction
• ISBN: 1857885503

✦ Synopsis

Consumer.ology shines the light on consumer behavior and the key driver of that behavior,the subconscious mind. Using his unique AFECT approach, a set of five criteria to evaluate the reliability of any consumer insight, Graves asserts that it's time for a fresh approach that embraces this new understanding of human behavior. Along the way, he reveals why the current practice of market research is a false science, why we often don't buy, and how to understand consumers better than they do themselves.