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Consumer Response to Polysemous Brand Slogans

✍ Scribed by Dimofte, Claudiu V.; Yalch, Richard F.

Book ID: 125588046
Publisher: University of Chicago Press
Year: 2007
Tongue: English
Weight: 230 KB
Volume: 33
Category: Article
ISSN: 0093-5301
DOI: 10.1086/510225

No coin nor oath required. For personal study only.

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