✦ LIBER ✦

How Visual Brand Identity Shapes Consumer Response

✍ Scribed by Phillips, Barbara J.; McQuarrie, Edward F.; Griffin, W. Glenn

No coin nor oath required. For personal study only.

📜 SIMILAR VOLUMES

Consumer Identity Work as Moral Protagon

✍ Luedicke, Marius K.; Thompson, Craig J.; Giesler, Markus 📂 Article 📅 2010 🏛 University of Chicago Press 🌐 English ⚖ 354 KB