✦ LIBER ✦
Consumer Identity Work as Moral Protagonism: How Myth and Ideology Animate a Brand‐Mediated Moral Conflict
✍ Scribed by Luedicke, Marius K.; Thompson, Craig J.; Giesler, Markus
- Book ID
- 125589617
- Publisher
- University of Chicago Press
- Year
- 2010
- Tongue
- English
- Weight
- 354 KB
- Volume
- 36
- Category
- Article
- ISSN
- 0093-5301
- DOI
- 10.1086/644761
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