✦ LIBER ✦

Consumer responses to brand extensions: a comprehensive model

✍ Scribed by Martínez, Eva; Pina, José M.

Book ID: 125535451
Publisher: Emerald Group Publishing Limited
Year: 2010
Tongue: English
Weight: 220 KB
Volume: 44
Category: Article
ISSN: 0309-0566
DOI: 10.1108/03090561011047580

No coin nor oath required. For personal study only.

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