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Consumer Perceptions of Privacy and Security Risks for Online Shopping

✍ Scribed by ANTHONY D. MIYAZAKI; ANA FERNANDEZ

Book ID
111352962
Publisher
John Wiley and Sons
Year
2001
Tongue
English
Weight
1004 KB
Volume
35
Category
Article
ISSN
0022-0078

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## Abstract Although Web pages and sites consist of a multitude of individual cues, this paper argues that marketers need a gestalt approach to understand how consumers perceive online shopping environments. Following a systematic review of the literature on categorizations of online shopping envir