Trust and concern in consumersβ percepti
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George R. Milne; MarΓa-Eugenia Boza
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Article
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1999
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John Wiley and Sons
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English
β 256 KB
π 2 views
## A C T This research examines two constructs, consumers' trust and concern, in information management practices. The authors present empirical evidence from a national consumer survey that suggests improving trust and reducing concerns are two distinct approaches to managing consumer information