𝔖 Bobbio Scriptorium
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Trust and concern in consumers’ perceptions of marketing information management practices

✍ Scribed by George R. Milne; María-Eugenia Boza

Publisher
John Wiley and Sons
Year
1999
Tongue
English
Weight
256 KB
Volume
13
Category
Article
ISSN
1094-9968

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✦ Synopsis

A C T

This research examines two constructs, consumers' trust and concern, in information management practices. The authors present empirical evidence from a national consumer survey that suggests improving trust and reducing concerns are two distinct approaches to managing consumer information. Contrary to existing selfregulation efforts, the authors argue that when managing consumer information, the improvement of trust is more effective than efforts to reduce concern.

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