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Consumer Learning: Advertising and the Ambiguity of Product Experience

✍ Scribed by Stephen J. Hoch and Young-Won Ha

Book ID: 124849360
Publisher: University of Chicago Press
Year: 1986
Tongue: English
Weight: 461 KB
Volume: 13
Category: Article
ISSN: 0093-5301
DOI: 10.2307/2489228

No coin nor oath required. For personal study only.

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