## Abstract The Internet has the ability to serve as a more powerful medium than traditional print or broadcast media because consumers are able to interact with products in 3D multimedia environments, thus simulating a new form of experienceβa virtual experience. However, very little research has
β¦ LIBER β¦
The effects of direct experience on consumer product evaluation
β Scribed by I. Manon de Groot; Gerrit Antonides; Daniel Read; W. Fred van Raaij
- Book ID
- 116886800
- Publisher
- Elsevier Science
- Year
- 2009
- Tongue
- English
- Weight
- 251 KB
- Volume
- 38
- Category
- Article
- ISSN
- 1053-5357
No coin nor oath required. For personal study only.
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