๐”– Bobbio Scriptorium
โœฆ   LIBER   โœฆ

The effects of product expertise on consumer evaluations of new-product concepts

โœ Scribed by Cees J.P.M. de Bont; Jan P.L. Schoormans

Book ID
107916368
Publisher
Elsevier Science
Year
1995
Tongue
English
Weight
931 KB
Volume
16
Category
Article
ISSN
0167-4870

No coin nor oath required. For personal study only.

๐Ÿ“œ SIMILAR VOLUMES

The effects of between-partner congruity
The effects of between-partner congruity on consumer evaluation of co-branded products
โœ Suzanne B. Walchli ๐Ÿ“‚ Article ๐Ÿ“… 2007 ๐Ÿ› John Wiley and Sons ๐ŸŒ English โš– 333 KB

## Abstract Branding studies, especially those focusing on brand extension, have often centered on establishing the relationship between consumer evaluation and the match between a product concept and the brand (concept congruity). This study introduces an additional type of congruity that arises i

The application of ergonomics to consume
The application of ergonomics to consumer product evaluation
โœ Anne M. Rennie ๐Ÿ“‚ Article ๐Ÿ“… 1981 ๐Ÿ› Elsevier Science ๐ŸŒ English โš– 605 KB

Consumer products may be evaluated by technical tests or by ergonomics assessments. If an ergonomics assessment is required, then three types of test are available to the researcher. These are the user trial, the expert appraisal and the performance test. These three methods are described briefly an