Effects of subcultural differences on country and product evaluations
β Scribed by Professor Michel Laroche FRSC; Nicolas Papadopoulos; Louise Heslop; Jasmin Bergeron
- Publisher
- John Wiley and Sons
- Year
- 2003
- Tongue
- English
- Weight
- 147 KB
- Volume
- 2
- Category
- Article
- ISSN
- 1472-0817
- DOI
- 10.1002/cb.104
No coin nor oath required. For personal study only.
π SIMILAR VOLUMES
The chemical communication between humans has received considerable attention recently. Among the findings in psychology and anthropology have been the effects of putative human pheromones on the evaluation of persons. This article investigates if the finding that the pheromone androstenol influence
## Abstract The paper examines the effect of different payment modes on hedonic postβpurchase product evaluations over time. Two theoretical frameworksβmental accounting and cognitive dissonanceβsuggest such an effect, but are contradictory regarding its direction. Additionally, the paper examines